ACE Specialties tapped me to reimagine their corporate identity from the ground up. The project began with a redesign of the company’s logo and evolved into a complete overhaul of the brand’s visual identity and creative direction. I developed a cohesive look and feel that could translate across a wide range of applications, including advertising, large-format signage, marketing collateral, digital assets, and branded materials. The result was a stronger, more polished identity that gave ACE Specialties a consistent and recognizable presence across every customer touchpoint.